Create Successful Walking Tours
Learn to create tours that people will gladly pay to attend.
Whether you work in an historic house, a regional museum, a Main Street organization, for the Visitors’ Bureau or run your own business, Create Successful Walking Tours will help you find appealing ideas for programs, show you how to design tours properly and market them effectively to the right audiences.
Create Successful Walking Tours covers:
How to choose the best theme and structure for your tour
What to do if you’re completely out of ideas
How to find background information and uncover the quirky details that make your tour shine
How to construct an itinerary including how to sequence stops, ensure continuity and manage your material
How to staff the tour
How to handle administrative issues such as reservations, ticketing, equipment and customer questions
How to price your tour
How much to pay guides and helpers
How to handle profit sharing with venues and other organizations
How to market and promote your tour without breaking the bank
How to avoid the myriad of potential tour day problems
Create Successful Walking Tours also includes sample documents you can adapt and modify including:
Duties and compensation agreement for guides
Collaboration agreement
Payment demand letter
Press release
Gift certificate
Customer survey
Executive summary
The material is presented in an easy-to-follow format that allows you to document your process as you go, which will make planning your next tour a piece of cake.
Learn to create tours that people will gladly pay to attend. Breathe new life into your destination’s or attraction’s offerings and marketing. Build a successful and rewarding business around helping people discover and explore your town. Create Successful Walking Tours will show you how!
Kind Words from Readers
“Lynne really knows her stuff! You can tell she has a wealth of information and expertise to impart. She is able to do this by smartly dividing material into logical chapters. It really does become an easy to follow “how to”, complete with copious examples and resources. Some of her resources were even helpful to me in family genealogy research! But my favorite part was Ch 8 and what could go right or wrong on tour day! Her sense of humor and thoroughness are quite engaging. Such a good model for what you’d want from a tour leader! And here, in written form, Lynne guides you to create your own amazing experiences for others!” ~ Amazon review